Privacy policy

This privacy policy describes how https://balinaro.com/ (the "Website" or "we") collects, uses, and discloses your personal information when you visit the Website or make a purchase.

Collecting Personal Information

When you visit the Website, we collect certain information about your device, your interaction with the Website, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this privacy policy, we refer to any information that can uniquely identify an individual (including the information below) as "personal information." See the list below for more information about what personal information we collect and why.

Device Information

  • Examples of collected personal information: Browser version, IP address, time zone, cookie information, what websites or products you view, search terms, and how you interact with the Website.
  • Purpose of collection: To load the Website accurately for you, and to perform analytics on Website usage to optimize our Website.
  • Source of collection: Collected automatically when you access our Website using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for business purposes: Shared with our processor Shopify 

Order Information

  • Examples of collected personal information: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, to communicate with you, to screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: Collected from you.
  • Disclosure for business purposes: Shared with our processor Shopify 

Customer Support Information

  • Examples of collected personal information: Email, phone number, name.
  • Purpose of collection: Customer support.
  • Source of collection: Collected from you. 

Shopify Platform
By using the “Shopify” platform, so-called “cookies” are used on our website (see above for more about cookies). Cookie technology does not reveal your identity. Only pseudonymized information is generated.

Most browsers (e.g. Chrome, Firefox, Internet Explorer, Safari, etc.) accept cookies by default. You can independently block or allow temporary and stored cookies in your security settings. However, we explicitly point out that certain features on our website may not be available, and some pages may not display correctly if you disable cookies.

Further information is also available on Shopify’s website (shopify.com). You can view Shopify’s privacy policy here: https://www.shopify.com/legal/privacy 

Facebook Social Plugin
We offer you the opportunity to recommend offers, promotions,products and announcements via Facebook. For this, we use Facebook’s social plugins, provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. You can see the list and appearance of Facebook’s social plugins here: https://developers.facebook.com/docs/plugins/

When your browser loads our website, the social plugin code is requested directly from a Facebook server and embedded into the website displayed in your browser. Therefore, we have no control over the scope of data that Facebook collects in this process.

According to Facebook, it stores the date and time of your visit, the specific webpage where the social plugin is located, and technical data such as IP address, browser type, and operating system for 90 days to optimize its services. After 90 days, the data is anonymized. More information is available from Facebook.

If you are logged in to Facebook during your visit to our store, Facebook can associate the visited pages with your Facebook account. By interacting with the social plugins (clicking, etc.), the resulting information is transmitted to Facebook and stored. You can prevent this by logging out of Facebook before visiting our website. 

It is also possible to block Facebook social plugins in general. There are browser extensions (e.g., Facebook Blocker) you can install and activate for your browser.
Facebook’s privacy policies and further privacy settings can be found here: https://www.facebook.com/privacy/policy/

Please also review all linked Facebook resources as their privacy policies are updated regularly due to plugin changes.

Use of Google (Universal) Analytics for Website Analysis

This website uses Google (Universal) Analytics, a web analytics service provided by Google LLC (www.google.de), for analyzing our website usage. This is in our legitimate interest under Art. 6(1)(f) GDPR to optimize the presentation of our offerings. Google (Universal) Analytics uses cookies to enable analysis. Information about your use of this website is usually transferred to and stored on a server in the USA. With IP anonymization enabled, your IP address is shortened within the EU before transfer. Only in exceptional cases is the full IP address transferred to a Google server in the US and shortened there. Once the purpose ends and our use of Google Analytics ceases, the data collected in this context is deleted.

Google LLC is based in the USA and certified under the EU-US Privacy Shield. A current certificate can be viewed. Under this agreement, the European Commission has deemed companies certified under Privacy Shield to provide adequate data protection.

You can prevent data collection (including your IP address) via cookies and data processing by Google by downloading and installing the following browser plugin: https://tools.google.com/dlpage/gaoptout?hl=de

Alternatively, click this link to prevent future tracking on this website. An opt-out cookie will be set. If you delete cookies, you will need to click the link again.

Advertising via Google AdWords Remarketing

We advertise this Website via Google AdWords in search results and on third-party websites. A remarketing cookie is placed, which enables interest-based ads based on pages you visited. This serves our legitimate interest in optimal marketing under Art. 6(1)(f) GDPR. Once the purpose ends, the data is deleted.

Further processing occurs only if you consent to link your web and app browsing history with your Google account for ad personalization. If logged into Google while visiting our site, your data may be combined with Google Analytics data for cross-device remarketing. Your personal data is temporarily linked for this purpose.

Google AdWords Remarketing is offered by Google LLC (www.google.de). Google is based in the USA and certified under the EU-US Privacy Shield. A current certificate is available.

Minors

The Website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your personal information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy
  • We may share your personal information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to understand how our customers use the site. You can read more here: https://policies.google.com/privacy?hl=en. You can also opt out here: https://tools.google.com/dlpage/gaoptout
  • Learn more about how Google uses information from our site here: https://policies.google.com/technologies/partner-sites
  • We share information about your use of the Website, purchases, and interaction with ads on other websites with advertising partners. We collect and share some of this information directly, and some via cookies or similar technologies (depending on your location and consent).

To learn more about how targeted advertising works, visit the Network Advertising Initiative (“NAI”) educational page at https://thenai.org/about-online-advertising/faq/?tab=2

Facebook Pixel
We use the "Facebook Pixel" based on our legitimate interests in analyzing, optimizing, and economically operating our online offering. It is provided by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, for users in the EU.

The Facebook Pixel allows Facebook to determine visitors to our Website as a target audience for ads ("Facebook Ads"). We use it to optimize interest targeting.

You can opt out of targeted advertising by:

  • FACEBOOK - https://www.facebook.com/settings/?tab=ads
  • GOOGLE - https://www.google.com/settings/ads/anonymous
  • BING - https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out via the Digital Advertising Alliance: https://optout.aboutads.info

Using Personal Information

We use your personal information to provide our services to you. This includes: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed about new products, services, and offers.

Lawful Basis

If you reside in the EEA, we process your personal information under the GDPR based on the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Website;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Website, we will retain your personal information for our records unless and until you ask us to delete this information. For more on your right to deletion, see the “Your Rights” section below.

Automated Decision-Making

If you reside in the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when this has a legal effect on you or otherwise significantly affects you.

We do NOT engage in fully automated decision-making that has a legal or otherwise significant effect on customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud, with no legal or significant impact on you.

Services that include elements of automated decision-making:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

 

Sale of Personal Information

We do not sell personal information.

Your Rights

GDPR

If you reside in the EEA, you have the right to access the personal information we hold about you, port it to a new service, and request that your personal information be corrected, updated, or erased. To exercise these rights, please contact us via the contact information below.

Your personal information will initially be processed in Ireland and then transferred outside Europe, including to Canada and the US, for storage and further processing. For more on how Shopify complies with GDPR, see their whitepaper: https://help.shopify.com/de/manual/your-account/privacy

CCPA

If you reside in California, you have the right to access (also known as the “Right to Know”) the personal information we hold about you, port it to a new service, and request that it be corrected, updated, or erased. To exercise these rights, contact us using the information below.

If you appoint an authorized agent to make these requests on your behalf, contact us at the address below.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Website. We use various cookies including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing by allowing the Website to remember your actions and preferences (like login and region selection). This means you don’t have to re-enter them each time you return or browse between pages. Cookies also provide insight into site usage—e.g., whether it’s your first or repeat visit.

We use the following cookies to optimize your experience on our Website and provide our services.

Cookies Necessary for the Functioning of the Store

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.

Reporting and Analytics

Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages
_orig_referrer Track landing pages
_s Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y

Shopify analytics.

 

How long a cookie remains on your device depends on whether it’s a “persistent” or “session” cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most of our cookies are persistent and expire between 30 minutes and two years after being downloaded to your device.

You can control and manage cookies in various ways. Removing or blocking cookies may impact your user experience and parts of our Website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether to accept cookies via your browser settings, usually found under “Tools” or “Preferences.” Learn more about managing cookies here: www.allaboutcookies.org.

Note that blocking cookies may not completely prevent information sharing with third parties such as advertising partners. To exercise your rights or opt out of certain uses, follow the instructions under “Behavioral Advertising” above.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory.